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Virality

What is a virus? It’s an infective agent. A virus (or, a meme), once it has a host (a human, animal, or social media), will multiply. Otherwise, it’ll die within a few hours. This is the whole point of ‘social distancing’, yet it’s not very effective in averting mass panic in today’s social-media-addicted, fear-everything-and-everyone society. It’s more important than ever to remember our transcendent gifts of compassion, happiness and kindness.

It’s quite evident that the mainstream media has always been aware of infective agents, and regularly employs them as noteworthy ideas and hysteria-inducing headlines. It’s hardly a consciously aware or humane practice, but it might keep them relevant for a little longer. If you’re buying up a truckload of toilet paper, you’ve been affected by one of these mind-viruses.

There are potential viral infections in all areas of life. I believe it’s an endemic variable of the collective consciousness that allows for shifts and adjustments that we, in our exceptionalistic hubris, would likely avoid addressing otherwise. No matter what we try to brush under the rug, to defer to another generation, or to otherwise ignore, life finds a way of showing us our blatant errors, shoving it directly in our faces, and forcing us to deal with it. It’s all about how you choose to look at it.

English, as a language, can now be considered a virus. It is spreading around the globe, through a number of varying and evolving hosts. It is communicated by humans and by a myriad of machines. It is, in many literal senses, rewriting narratives, stories and histories. It is increasingly present in fiction and non-fiction, in ancient cultures and in the new. Where it once used to be an importer of words, borrowing and integrating notions and phonology from the world’s oldest languages, it has now become an exporter of words across the globe. 

Colonial capitalism is a virus. It has systemically invaded, infected and destroyed indigenous cultures and societies around the world over the past millennium, and it is only in recent generations that reparations are being made. This scale of change will impact this and coming generations in innumerably positive ways, as we move away from the disease of rigid, myopic, greed-infused capitalist ideals, toward what is natural, egalitarian, biophilic, unifying, regenerative and restorative. It’ll certainly be a bumpy ride, and it’ll take a few generations to fully take hold. But I feel that it’s a challenge we are all ready for and willing to delve into — all around the globe, across societies and our manufactured borders. 

There are vast quantities of inexpensive, free, natural, clean, and as-yet unexplored and untapped energy sources that will unplug us from the profit-centric grid. Numerous planned communities around the world are doing this right now, and have been doing so for decades. There is no justifiable nor logical need for many of the modern infrastructures that are increasingly inefficient, geologically destructive, ecologically toxic, consumptive, costly and unsustainable. Technology will erase job security across a wide swath of age-old industry, and we will have to adapt. Fiat currency is corrupted and broken, and something more transparent and utile will emerge. A considerable amount of industrial resources are producing things we just don’t need nor want. 

Thankfully, there are more and more of us getting off our asses and doing something, developing, deriving and designing new and better systems to replace those that will inevitably fail — or rather, are failing us now.

As is quite obvious by now, 2020 will continue to be a year of vast upsets and chaotic transitions. It will also be a year of massive, positive change.

Solvitur ambulando

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