All day long, there’s a heartbeat and flow to our networks. A concern could be that because we can control much of who and what we see, that we create our little extended bubble realities, and thus don blinders of a sort. It certainly is true to a degree. Google and others of that ilk make their billions in this way. Information (we provide) allows the billions and billions of search results to filter down to what should be most relevant to us, uniquely, every time.