There is always a point when the wave begins to recede. The spectacle loses some of its glamour, the promises become harder to sustain, and what was presented as inevitable begins to look merely excessive. What remains afterward is often more useful than the frenzy that carried it in, but the retreat also exposes what the flood obscured: the interests behind it, the costs absorbed along the way, and how readily we can be persuaded to surrender our attention, judgment, and agency to whatever arrives next.