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Eleven Percent

Significant societal change requires a critical mass of people to believe in or engage with new ideas. This influence is often shaped by mass media, social media, and cultural narratives that manipulate public perception through fear, distraction, and curated content. It is therefore essential for individuals to become aware of and reclaim the narrative that shapes their reality and collective future.

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For meaningful change to occur, a certain percentage of the population must believe in it or, at the very least, form an opinion about it. Studies on tipping points, or critical mass, suggest it could be as little as 5% or as much as 10% or more.

Humans are powerful creators. Our thoughts are things. This creative force — whether applied locally, nationally, or across the world — can guide civilization toward enlightenment or darkness.

Consider the tactics used by those in positions of influence to manipulate public opinion and define our culture: mainstream media, politics, entertainment, religion, and education systems. The results are undeniable if you step outside the box of accepted normalcy and observe what’s truly happening amid the noise.

Take the news, for example. Reports are synchronized locally, regionally, and nationally — even curated internationally. “Anchors” around the world repeat, almost word for word, the same “news” to audiences tuning in at the same time every day. It’s an effective system for disseminating a unified message — one that shapes public discourse, feeds anxiety, and molds perspectives.

By design, the news is superficial, predominantly negative, visually unsettling, spiritually deflating, and mood-altering. Its purpose is to capture attention and infuse minds with distortions and illusions. One could argue it’s an ingenious method for spreading falsehoods, instilling fear in subtle gradients, and shaping cultural narratives.

Simple ideas, when widely shared, act like slow, insidious poisons ingrained into our mental and emotional frameworks. In contrast, major events — like the aftermath of 9/11 — serve as blunt, powerful instruments to control the full spectrum of public perception. Together, these techniques create a dual-pronged system for influencing thought on both subtle and overt levels.

Today, social media amplifies this control. Algorithms aggressively curate your feed — a clever play on words, if ever there was one. Their sole purpose is to keep your eyes glued to the screen, swiping and scrolling endlessly between heartwarming distractions and fear-inducing content. The effect? A narrowing of perspective, a reshaping of values, and a continual reinforcement or alteration of opinions.

Much of what we believe about the nature of reality is suspect. Ten people can share the same experience and interpret it in ten different ways. So, which one is real? Which one is true?

How we perceive the world shapes it. What we focus on and believe in our hearts molds our experience of reality. It determines how we interact with others, the values we uphold, the decisions we make, the careers and relationships we choose, and what we teach and model for our children — even whether we decide to have children.

Awareness of the prevailing narrative is critical if we hope to rewrite it or shift its momentum. Will we recognize when we’ve reached a critical mass — say, 11%? Will we notice whether the ideas guiding us are truly our own, or if they’ve been quietly shaped by someone or something else?

Eyes open.

Solvitur ambulando